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WorkQootna

Food-security figures traced to the source

Qootna shows government planners and large food operators what it really costs to bring food in, and how sure each figure is. We built the whole product.

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Qootna, the first step of a new analysis, choosing the commodity
Qootna, analysis results with the landed cost and the data behind it
Product
Qootna
Sector
Food security, for governments and large food operators
Our role
The whole product: site, analysis tool and admin
Status
Live at qootna.com, by invitation
01

The outcome

The true cost of bringing food in, in one place

Version 2 of Qootna is live at qootna.com, by invitation. It draws on UN Comtrade, FAOSTAT, the World Bank and Open‑Meteo, and says plainly when the data isn't there.

41
countries covered
4
public data sources
02

The challenge

Big decisions on scattered data

Sourcing decisions for a nation's food rest on trade data spread across many sources, and on risks that change by the week.

Planners needed one place to see the true cost of a decision, honest about what the data can't tell them.

What planners needed

  • One place to see the true cost
  • Every number traceable to its source
  • Honest about what the data can't tell
03

Our role

The whole product, built in phases

We built Qootna end to end, in phases, from the data foundation to the launch. Then we took it further with version 2, which puts a confidence level on every figure.

How the work ran

  1. 01

    Data foundation

    Trade and food data from public sources, brought together.

  2. 02

    Public site

    qootna.com, for the people Qootna serves.

  3. 03

    Analysis tool

    Where planners see the cost of a sourcing decision.

  4. 04

    Admin

    Data imports, access and the audit log.

  5. 05

    Launch

    Live at qootna.com, by invitation.

  6. Now

    Version 2

    Confidence levels on every figure. Live.

04

What users get

Qootna, the landed cost broken down line by line, with the working behind each line

For planners

  • Every figure traced to its source data: open any number and see the import, the file and the date behind it
  • A confidence level on every figure, and "no data" where the data is missing, never a guess
  • A full cost breakdown, line by line, with the working behind each line
  • Sea and air alternatives compared side by side
  • Branded PDF reports, ready to take to a budget committee
Qootna admin, recent data imports with their status, rows and errors

For the team that runs it

  • Data imports from UN Comtrade and FAOSTAT, checked and previewed before they go live, and revertible
  • Invite-only access by role
  • An audit log of every analysis run, data import and admin action
05

Where it stands

Version 2 is live

Open by invitation to government planners, sovereign buyers and large food operators.

Live
qootna.com, by invitation
Coverage
41 countries
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