About
Who you'll work with
The engineers, designers and product leads behind your product, headquartered in the US and working with clients around the world.
At a glance
- What we do
We design, build and run software for corporates, product companies and research institutions.
- How we work
As a senior partner. We tell you what we think, we own what we build, and we stay after it goes live.
- Who we are
Engineers, designers and product leads who have taken real platforms live.
- Founded
In 2022, by Laith Shannak.
- Track record
250+ businesses served since 2022.
- Headquarters
In the US, working with clients around the world.
- Company
The software company of Rodeo Marketing, alongside its sister company, Rodeo Leads, with its own engineering team.
Leadership
“We'd rather tell you what we'd do if it were our product than what you were hoping to hear.”
Laith Shannak
Founder & CEO
Laith founded Rodeo Code in 2022 and works directly with each client's leadership, so the person who scopes your project is accountable for it.
The team
Every engagement is led by a senior member of our team who stays with it from the first call to after launch.
Laith Shannak
Founder & CEO
Moe S.
Marketing & Sales
Aakash G.
Software Engineer
Daniel A.
Software Engineer
Abdul Hadi A.
Product Manager
Working with us
- Who leads our project?
A senior member of our team, who stays with it from the first call to after launch. Laith works directly with each client's leadership.
- How do we stay in touch?
Your lead keeps a regular meeting time that fits your working day, with a shared channel for everything in between.
- How do we see progress?
In working software. We work in short cycles with a demo at each one, so you see what's built and steer as we go.
- Will you tell us what you really think?
Yes. We say what we'd do if it were our product, even when it isn't what you hoped to hear.
- Who owns what you build?
You do. You own the code, the accounts and the data.
How a project runs
- Stage 01
Discovery
We start with your business and your users, agree on what success means, and turn it into a scope, a plan and a price.
- Stage 02
Design and build
We work in short cycles with a demo at each one, so you see working software and steer as we go.
- Stage 03
Launch
We handle hosting, data migration, security and the go-live. A release can be rolled back in one step, and we're there on the day.
- Stage 04
Run and grow
After launch we monitor errors and uptime, keep backups we've tested restoring, improve the product and build what comes next.
How we build
The standards we hold every product to, so what you inherit is something your own engineers can run.
- 01A change
- 02Reviewed
- 03Tested automatically
- 04Checked automatically
- 05Reaches your users
Tested as we go
Automated tests are written with the code, not after it, from single features to full journeys through the product.
Checks before anything ships
Every change is reviewed and checked automatically before it reaches your users.
Secure by default
Individual accounts, two-factor sign-in and a record of who changed what, built in from the start.
Accessible from the start
We design and test for accessibility as we build, working to WCAG 2.2 AA, not fixing it at the end.
Documented for whoever comes next
Decision logs, runbooks and handover notes, so your product never depends on one person's memory.
AI-assisted, senior-reviewed
We use AI coding tools to move faster, always under senior review and the same tests as any other code. They're never trained on your code.
Clients
What clients say
- 250+businesses served since 2022
Choose a client to read their review.
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First we hired them for a custom countdown timer we needed for new years, then discovered that we needed their expertise for other tasks like building a subscription platform for our 4 websites.
Kevin B., GAC Media
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They built me a custom online training academy for insurance licensing courses, managed it for a couple of years and I've been focused on growing instead of technical matters.
John P., TITA
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It was a stressful project for us, we needed it to be done within 3 days, Rodeo team jumped in and studied the messy code that our previous developers did and finished the job on time.
Diana M., Brandex
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Rodeo built us a professional and presentable website for our non-profit organization of the Lupus. Speed, precision and attention to detail was present, didn't have to explain a lot, they took the old site and turned it around quickly.
Bryant R., Reid Foundation
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It was great working with the Rodeo team, needed help with multiple projects and they did just fantastic, they helped with WordPress customizations, PHP coding, web scraping using Python and more.
Jim O., Dreamentia
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I needed a simple blog for my stock pricing and return on capital website, Rodeo jumped in and finished it quickly, I liked their work and would highly recommend them to anyone needing WordPress work.
Guy S., Margin of Maybe
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Rodeo helped me set up 2 professional Shopify stores with customizations that no other company was able to do.
Michael B., Authoriz-ID