Authoriz-ID: Access Control Solutions E-Commerce Platform

(Ongoing Partnership Since 2021)

Project Overview
We partnered with Authoriz-ID to transform their specialized security equipment business into a high-converting digital storefront. As their full-service technology partner, we engineered a custom Shopify solution to showcase their RFID access cards, proximity fobs, and commercial security systems while addressing core challenges:

• Complex product variations (credentials, frequencies, formats)

• Need for B2B wholesale functionality

• Integration with legacy security systems

• Educational content for security managers

Technical Implementation
Built on Shopify Plus with custom modules:

• Custom Product Configurator: Handles 125+ SKU variations (frequency, bit format, packaging)

• B2B Portal: Tiered wholesale pricing with approval workflows

• Compatibility Engine: "Works With" tool matching credentials to existing systems

• Headless CMS: Integrated blog for security best practices

• Performance: 0.8s load time via Liquid code optimization

Strategic Solutions

• Conversion-Focused UX:

  • Guided product selector for non-technical buyers

  • Live inventory indicators for high-demand items

  • Compliance documentation accessible at point-of-sale

• Marketing Engine:

  • Facebook/Google campaigns targeting facility managers

  • SEO-optimized technical guides (ranking for 120+ commercial security terms)

  • Abandoned cart flows recovering 28% of lost sales

• Operational Upgrades:

  • ERP integration with shipping carriers for real-time fulfillment tracking

  • Custom fraud screening for high-value B2B orders

Measurable Outcomes

• Revenue Growth: 214% increase over 2 years (6-figure ARR achieved in 2023)

• Traffic Quality: 65% organic traffic share from commercial security keywords

• Conversion Rate: 3.8% industry-leading average (2.1x sector benchmark)

• Client Testimonial:
  "Rodeo Code transformed our niche products into our most profitable sales channel. Their security industry knowledge ensured every feature matched our customers' workflow."

  • Michael B., Owner, Authoriz-ID

Visual Showcase Highlights

• Mobile-optimized product configurator with real-time pricing

• Technical specification overlays for security integrators

• Wholesale dashboard with bulk order capabilities

• Responsive design tested on field technician devices

Ongoing Partnership
Continuing to expand through:

• International compliance certifications (EU/APAC markets)

• Subscription model for credential replenishment

• IoT integration prototypes for smart access systems